Thursday, September 19, 2019
Psychological Approach to Little Red Riding Hood Essay -- Little Red R
Psychological Approach to ââ¬Å"Little Red Riding Hoodâ⬠à à à à à By looking at Broumasââ¬â¢ Little Red Riding Hood you can apply the three Freudian zones of the psychological approach to the poem, which are the id, superego, and ego. The three Freudian zones allow the reader to look at different aspects that is believed to rule our lives.à Each zone has a different meaning that interrelates with the other.à Broumasââ¬â¢ Little Red Riding Hood has lots of evidence that gives clues to what the main character may have been proposing to her mother. à à à à The id is described as the source of all our aggressions and desires.à It is lawless, asocial, and amoral (HCAL 130).à The id is our desire to do all of the bad things even though we may know that they are wrong or may have consequences.à The author of Little Red Riding Hood, Olga Broumas, gives an example of how she has allowed her id to overcome both her ego and superego.à She is a feminist lesbian.à In ou... ...standing of what the poem may mean.à My preference, the psychological approach, seemed fit for the many situations that the character was facing.à The poem was a little psycho at first but by applying this approach it has helped me to understand not only this poem but some real life situations. à Bibliography à à à à Guerin, et. al., ed.à A Handbook of Critical Approaches to Literature, fourth edition.à Oxford UP. à à à à Rabkin, Eric.à Stories. Harper Collinsà à à à Ã
Wednesday, September 18, 2019
To Kill A Mockingbird: Influences on Scout from Interactions w/ Others :: Free Essay Writer
To Kill A Mockingbird: Influences on Scout from Interactions w/ Others Growing up in Maycomb, Southern Alabama in the 1930s was not an easy thing. Amid a town of prejudice and racism, stood a lone house where equality and respect for all gleamed like a shining star amid an empty space. The house of Atticus Finch was that shining star. Jean Louise Finch, also known as ââ¬Å"Scoutâ⬠, is given the opportunity of being raised in this house by her father, Atticus. I stole this essay from the net. As she grows, Atticus passes down his values of equality and righteousness to Scout and her brother Jeremy Atticus Finch, also known as ââ¬Å"Jemâ⬠. In ââ¬Å"To Kill a Mockingbirdâ⬠, by Harper Lee, we see Scout learns many lessons about dealing with prejudice by observing the behavior of other characters in the story. Scout learns that by yielding to prejudice, we often hurt and cause strife unto others. For example, Scout is harassed and becomes the target of insults when her father decides to defend Tom Robinson, a black man accused of raping a white woman. This is a plajurized essay. The hate felt towards black people by the majority of the Maycomb citizens causes them to bother and harass those who attempt to befriend the black people. Forgive me for stealing this essay. Scout realizes that the only reason she must undergo this torment is that her father is defending a black man, which has become taboo because of the corruption that racism has caused in many people. In addition, Scout watches Tom Robinson undergo unfair treatment and false accusations. Please dont tell my parents I stole this essay. Although Atticus provides the jury and the people of Maycomb with overwhelming evidence benefiting Tom, and ultimately proving him innocent, this is not enough to overcome the powers of hate and ra cism. Scout watches as the jury deliberates and convicts Tom Robinson of murder because he is a black man. This is a stolen essay. Although Scout witnesses a myriad of injustices occurring against black people, she also sees an exiguity of kind and compassionate movements towards black people. Scout learns that by resisting prejudice, we often help others. For example, Scout sees Atticus defend Tom Robinson, despite the white people of the townââ¬â¢s disapproval. By defending Tom, Atticus paves a small pathway in Maycomb for black people to follow to attempt to raise their social status.
Tuesday, September 17, 2019
Ethical Hacking Essay
As computers became progressively more available at universities, user communities started to extend beyond researchers in engineering or computer science to other individuals who viewed the computer as an inquisitively flexible instrument. Whether they programmed the computers to draw pictures, play games or to assist them with the extra boring aspects of their daily work, once computers were on hand for use, there was never a lack of individuals wanting to utilize them. Because of this increasing fame of computers and their sustained high cost, access to them was frequently restricted. When refused access to the computers, several users would challenge the access controls that had been put in place. They would steal pass codes or account numbers by looking over someoneââ¬â¢s shoulder, explore the system for bugs that might get them past the rules, or even take control of the entire system. They would commit such things in order to be able to run the programs of their option, or just to alter the confines under which their programs were running. (Fadia, 2005). Originally these computer intrusions were fairly benevolent, with the most harm being the theft of computer time. Though, these intrusions did not stay benign for long. Seldom the less talented intruders would unintentionally bring down a system or damage its files, and the system administrators would have to restart it or make repairs. Other times, when these intruders were again deprived of access once their activities were discovered, they would respond with robust destructive actions. When the number of these harmful computer intrusions became obvious, it became ââ¬Å"newsâ⬠and the news media pulled out on the story. Instead using a more accurate term of ââ¬Å"cyber crime,â⬠the media began using the term ââ¬Å"hackerâ⬠to explain individuals who crack into computers for amusement, revenge, or income Since calling someone a ââ¬Å"hackerâ⬠was at first meant as a praise, computer security professionals rather use the term ââ¬Å"crackerâ⬠or ââ¬Å"intruderâ⬠for those hackers who turn to the dark side of hacking. For simplicity, we will use the unambiguous terms ââ¬Å"ethical hackerâ⬠and ââ¬Å"criminal hackerâ⬠for the rest of this paper.
Monday, September 16, 2019
Yann Martel
Canongate reveals Martel's Holocaust tale Listen Select: : BOOK NEWS Canongate has exclusively revealed details of the forthcoming novel by Yann Martel, his first since the 2002 Man Booker-winner Life of Pi was published eight years ago. Entitled Beatrice and Virgil, the book is due for publication next June. It is being released simultaneously by Knopf Canada, Random House imprint Spiegel & Grau in New York, Text Publishing in Australia and Penguin India.The story follows Henry, who on being posed ââ¬Å"a puzzle that he cannot resistâ⬠is pulled into the world of taxidermy, and the lives of the eponymous charactersââ¬âa donkey named Beatrice and a monkey called Virgil. Canongate said the book, which tackles the topic of the Holocaust, ââ¬Å"takes us somewhere truly unexpected and shockingâ⬠, asking ââ¬Å"profound moral and philosophical questions about the nature of love and evilâ⬠.Jamie Byng, managing director and publisher of Canongate, said: ââ¬Å"Life of Pi was always going to be an extremely tricky book to follow up, not least because of the expectations of Yann's many fans. ââ¬Å"Thankfully, Yann has risen to the challenge by writing another exceptional novel, a wildly imaginative and multilayered story that engrosses from the first page and leaves you asking questions long after you have turned the last. I was stunned by Beatrice and Virgil and all of us at Canongate are enormously excited about taking this book to as many readers as we can. The publication will be supported by ââ¬Å"an impressive PR and marketing campaignâ⬠, which will include consumer and social media advertising, widespread media coverage, author interviews, an extensive online campaign and events and festival appearances across the UK. Retailers are now being invited to pitch for signings. Canongate has ââ¬Å"high hopesâ⬠for the book, as Life of Pi remains the most successful Booker winner ever. The publisher repackaged the title this July, whic h Canongate said trebled sales when compared with the previous year. ~~~~~~~~
Sunday, September 15, 2019
Analysis of Computerisation at Pizza Hut Essay
In the economics of industrial society, the purpose of the computerization of the workplace is to replace labor with machines, thereby reducing the unit cost of production while increasing both productivity and efficiency. Instead of hiring twenty workers to accomplish one task, an employer can simply buy one machine to do the same task faster and more efficiently; less resources are invested while much more output is generated. In general theory, the introduction of technology into the workplace spurs economic growth and prosperity, resulting in the creation of more and better jobs, higher wages and an increased standard of living. However, when looking at specific data and analysis, it becomes apparent that each level of worker is distinctly affected by the computerization of the workplace. Pizza Hut Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has subsidiary businesses and famous brands like KFC, Taco Bell, A&W and Long John Silverââ¬â¢s under one brand umbrella. It is the worldââ¬â¢s largest pizza chain more than 13,000 restaurants across 97 countries. Pizza Hut increases his operations in last five years. In India, Pizza Hut has 143 restaurants across 34 cities, including Delhi, Mumbai, Banglore, Chennai, Kolkata, Pune and Hyderabad. Great taste and quality, variety of pizzas and trademark dining experience have made it possible for the company to for double-digit growth and scale up its presence to its current size. With a 27 per cent market share of the eating-out market and over 70,000 footfalls per day across the country Pizza Hut started its business from India in 1996, and opened its first restaurant in Bangalore. Pizza Hut maintained significant growth and acquires a maximum share of pizza market and sustained growth rate of above 40 per cent per annum. Pizza Hut operates through 95 outlets across 24 cities in India which gave employment nearly 5000 people by the end of 2009. When entering the delivery-segment of the pizza industry, Pizza Hut opted to use a computerized Customer Answering Service that would field all the calls from a particular area and then electronically send orders to the closest delivery-only units. Thus customers would only have to call one number and not have to talk to individual delivery unit managers. Pizza Hut believed that this system would reduce the costs needed for maintaining separate workers who would answer the phone at each unit. However, this system had several problems in its initial installation such as orders being mixed up and other inefficiencies. As a result, Pizza Hutââ¬â¢s reputation was damaged as consumers lost patience and faith in the company; this allowed Dominoââ¬â¢s, Pizza Hutââ¬â¢s main competitor to increase its market share.
Saturday, September 14, 2019
Concerns about the wars Essay
My Other poem that I have analysed is ââ¬Å"Charge of the Light Brigadeâ⬠written by Alfred Lord Tennyson about the Crimean war in 1855. In this poem Tennyson has a positive point of view which is the opposite of Owen. Tennyson shows a patriotic view with the words ââ¬Å"Heroâ⬠, ââ¬Å"Nobleâ⬠and ââ¬Å"Gloryâ⬠to fight for and die for your country; ironically that is the meaning of ââ¬Å"Dulce et Decorum Estâ⬠. Owen has written ââ¬Å"Dulce et Decorum Estâ⬠in stanzas. The pace of the first stanza is really slow ââ¬Å"Bent double, like old beggars under sacksâ⬠. This shows the tiredness of the soldiers, therefore that they are really weak and tired mainly because of the lack of sleep during war. This therefore leads to fatigue, injury and disease. They would have been ââ¬Å"Bent doubleâ⬠because of all the heavy equipment they have to carry during war. It is shocking how he compares the soldiers to ââ¬Å"oldâ⬠because normally you would expect a soldier to be fighting fit. The words ââ¬Å"Trudgedâ⬠, ââ¬Å"Limped onâ⬠also help emphasise how tired the soldiers would have been. This also shows the effect of the war on the soldiers. The second stanza the pace quickens rapidly with the use of short sentences. ââ¬Å"Gas! Gas! Quick, boys! â⬠This how fast the soldiers react even though they are tired and exhausted but it wouldnââ¬â¢t just be there bodyââ¬â¢s that are tired there mindââ¬â¢s are as well. The words ââ¬Å"Fumblingâ⬠and Floundââ¬â¢ringâ⬠help to show the state of panic and urgency of the men are in. ââ¬Å"The charge of the light brigadeâ⬠is written in a ballad form. The poem is about six hundred men who are on horse back during the Crimean war. He has written the poem in that form to help show and repeat key points. The first few lines say ââ¬Å"half a league, half a league, half a league onwardsâ⬠. The use of this repetition is to show how far the men have come to fight for there country, All the way through the poem there is a dactylic rhythm to emphasis the horseââ¬â¢s hooves on the ground. Tennyson also says that no one argued the decision to send them to fight he says that ââ¬Å"someone had blunderedâ⬠but still did not challenge the decision this therefore shows that they have respect for there senior offices and believed that it was their honour and glory to die for there country. When the soldiers were attacked in ââ¬Å"Dulce et Decorum Estâ⬠they fled for their lives where as in ââ¬Å"Charge of the light Brigadeâ⬠they still rode ahead to fight. The use of repetition â⬠Canon on the right of them, Canon to the left of them, Canon in front of themâ⬠shows that the men had no where to go and most of them new that they would not be coming back but still went ahead. Unlike ââ¬Å"Dulce et Decorum Estâ⬠the men where organised and knew exactly what to do and when. This shows courage and bravery. In the poem ââ¬Å"Dulce et Decorum Estâ⬠it focuses on the imagery of war and Owen uses similes to show the unpleasant imagery of war. ââ¬Å"As under a green sea, I saw him drowningâ⬠This shows that the amount of gas is drowning the soldier as if he was in the sea. Owen gives us a graphic piece of imagery showing a soldier dying a slow and painful death. ââ¬Å"White eyes writhing in his faceâ⬠. This shows that he could only see the whites of his eyes which means he was either dead or in extreme pain. The word writhing shows how much pain the soldier is in because Owen could have used the word painful but instead he tries to make the reader understand the amount of pain the soldier is in. ââ¬Å"Charge of the light brigadeâ⬠focuses on the number of soldiers and also the number that died ââ¬Å"Not the six hundredâ⬠This shows that there no longer ââ¬Å"six hundred menâ⬠because many of them had died and there are only a few left. Tennyson also mentions The Six Hundred at the end of every stanza to make the reader remember the phrase. Tennyson also uses metaphors to show the horror of war. In both stanzas 1 and 2 he mentions ââ¬Å"The valley of deathâ⬠, and in stanza 3 he says both ââ¬Å"Jaws of deathâ⬠and ââ¬Å"Mouth of hellâ⬠. By saying the ââ¬Å"The valley of deathâ⬠it suggest that the soldiers have no chance of surviving. This also makes the soldier look more noble and brave to the reader. Tennyson also states how many soldier died. ââ¬Å"Then they rode back, but not, not the six hundredâ⬠. He repeats the word ââ¬Å"notâ⬠to show how many of the soldiers died in the battle. Instead of focusing on the dead for to long he moves to how heroic the soldiers were with lines such as ââ¬Å"When can the glory fade? â⬠He uses the rhetorical question to say that they should always be remembered for their bravery. He has personified ââ¬Å"deathâ⬠and ââ¬Å"hellâ⬠to help emphasis their ongoing battle with the devil. To help show how they do not want to give up even though they are fighting a losing battle. The Gas attack makes all the men feel guilty because they cannot save their companion from a slow and painful death. ââ¬Å"As a green sea, I saw him drowning, in all my dreams, before my helpless eyesâ⬠. The word ââ¬Å"helplessâ⬠help to show how the fellow soldiers couldnââ¬â¢t do anything to help. Owen changes to the past tense to show that his nightmares are just as real as when they actually happened. ââ¬Å"We cursed through sludgeâ⬠, makes his audience imagine how hard and tiring it is to walk yet alone fight in a war. Owen uses metaphors to help you imagine the horrific sights of war. ââ¬Å"Under a green sea, I saw him drowning. â⬠This makes the reader imagine the ââ¬Å"Green gasâ⬠covering the soldier and also making his insides drown. There was no cure for the ââ¬Å"green gas. â⬠Then he describes the gas as, ââ¬Å"obscene as cancerâ⬠he makes this comparison because there is also no cure for cancer this shows how bad it must have been because there is nothing worse than cancer. In my opinion Tennysonââ¬â¢s and Owensââ¬â¢s views are different, as Tennyson gives us a distanced account of the battle because he was not personally involved in the Crimean war. Tennyson uses collective terms like ââ¬Å"Theyâ⬠, ââ¬Å"Theirâ⬠and ââ¬Å"Six hundredâ⬠because he would not have known about specific cases like Owen does. However Tennyson does try to focus on the determination of the soldiers ââ¬Å"while horse and hero fellâ⬠although their fellow soldiers kept falling they still had the determination to fight. In Tennysonââ¬â¢s eyes they are all ââ¬Å"heroesâ⬠because they have died for their country. ââ¬Å"Dulce et Decorum Estâ⬠and ââ¬Å"Charge of the light brigadeâ⬠differ because Owen actually took part in the war he is writing about where as Tennyson did not fight in the Crimean war. Owen seems have a negative approach to war saying there is no cure for the damage that war creates, ââ¬Å"obscene as cancerâ⬠, and also includes sarcasm aimed at Jessie Pope and her poem ââ¬Å"Whoââ¬â¢s for a gameâ⬠which said it was sweet and right to die for your country. Owen mocks this by saying that this is a ââ¬Å"Lieâ⬠because he has experienced war first hand and also thinks that lots of innocent people are dying for no apparent reason. The use a capital L in ââ¬Å"lieâ⬠is to help emphasises what he thinks of Jessie popes poem. Overall Owen shows a very negative view on the war but on the other hand Tennyson shows a view towards war. Owens negative view is based on him actually being there where as Tennysonââ¬â¢s positive views are based on him not fighting during the war. Owen has specific cases of horrific injuries, death, and sickening sights. Tennyson seems to focus on the group of soldiers collectively and does not have the same first hand accounts that Owen has. The poet that I believe more would have been Owen because of the use of his first hand cases such as the ââ¬Å"Gas attackâ⬠and ââ¬Å"Whites of the eyes in his headâ⬠. Where as Tennyson on speaks as a collectiveness not as individuals. This piece of coursework has helped to focus on both the bad sides and the good sides of war. Itââ¬â¢s not the physical injuries that can harm you itââ¬â¢s also the mental injuries of seeing other people shot in front of your eyes. But it also shows me how brave and noble soldiers are to fight for their country. This has definitely changed my perception of war.
Friday, September 13, 2019
A Case Study On Brand Equity Marketing Essay
A Case Study On Brand Equity Marketing Essay Brand equity can be viewed both as an intangible or tangible asset and or liability. The tangible being the monetary value of a brand and best viewed as the amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. To best illustrate this point would be a supermarket, they frequently sell unbranded versions of name brand products. The branded and unbranded products are produced by the same companies, but they carry a generic brand or store brand label like No Name or Home brand. Store brands sell for significantly less than their name brand counterparts, even when the contents are identical. This price difference is the monetary value of the brand name. However, according to (Aaker,1996) the most important assets of any business are intangible: its company name, brand, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources su ch as patents, trademarks, and channel relationships. The intangible value associated with a product that can not be accounted for by price or features is illustrated by globally renowned company Nike. I has created many intangible benefits for their athletic products by associating them with star athletes. Children and adults want to wear Nikeââ¬â¢s products to feel some association with these star athletes (ââ¬Å"be like Mike.â⬠) The marketing image that has been created for Nike is the driving force of the demand for the products rather than the physical features. Buyers are willing to pay extremely high price premiums over lesser known brands which may offer the same, or better, product quality and features. Ideally brand equity is a set of assets (and liabilities) linked to a brandââ¬â¢s name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm and/or that firmââ¬â¢s customers.(Aaker,1996) These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings. (Aaker, 1996) The overall description of Brand Equity incorporates the ability to provide added value to companyââ¬â¢s products and services. This added value can be an advantage to charge price premiums, lower marketing costs and offer greater opportunities for customer purchase The assets/ advantages of brand equity: Allows you to charge a price premium compared to competitors with less brand equity. Strong brand names simplify the decision process for low-cost and non-essential products. Brand name can give comfort to buyers unsure of their decision by reducing their perceived risk. Maintain higher awareness of your products. Use as leverage when introducing new products. Often interpreted as an indicator of quality. High Brand Equity makes sure your products are included in most consumers consideration set. Your brand can be linked to a quality image that buyers want to be associated with. Offer a strong defense against new products and new competitors. Can lead to higher rates of product trial and repeat purchasing due to buyersââ¬â¢ awareness of your brand, approval of its image/reputation and trust in its quality.
Subscribe to:
Posts (Atom)